Concreteway logo

Avoid Brand Greenwashing

April is here and the month of celebrating the planet begins! Many companies and brands will be focusing on their environmental impact more than ever this month – sharing their eco strategies as well as purchasing promotional products to help their employees and clients decrease their footprint in the world. While this is excited to see, companies must be careful to not fall prey to “greenwashing”, are marketing trap that can come across as phony and misleading.

Greenwashing is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact. It’s a deceitful advertising method to gain favor with consumers who choose to support businesses that care about bettering the planet. Greenwashing takes up valuable space in the fight against environmental issues, like climate change, plastic ocean pollution, air pollution and global species extinctions.

But, take heart, follow these ideas to avoid the pitfalls of greenwashing.

Ways to be Eco-friendly Without Greenwashing

1. Turn off the lights! This alone can cut energy costs greatly. Open curtains and use natural light, which will brighten rooms and moods. Add desk plants that thrive in sunlight and increase air quality and wellness.

    People Planter Kit                  Wooden Cube Blossom Kit             Modern Sprout Balance Kit

2. Encourage reusable lunch items. Encourage employees to bring in their own meals will not only cut down on disposable packaging from takeout but it will help cut down on carbon emissions by not having people driving to get lunch every day.


Lunch Box Set                          Wheatstraw Tableware Set                    rPET Lunch Cooler

3. Use a reusable coffee cup and water bottle. Instead of buying coffee in a paper cup every time you need a coffee fix, buy an insulated coffee mug and fill it up at the home or office with your daily coffee. Ban plastic water bottles and install high quality water coolers for refilling your gifted reusable water bottles.


Vacuum Insulated Cup        Bottle w/ Copper Lining              Stojo Titan 24oz Cup

4. Embrace reusable items. Talk to us about items that can reduce your waste output – refillable notebooks, whiteboards instead of post-it notes, even a pencil that lasts forever!


Retractable Infinity Pencil                 Reusable Memo Pad            Rocketbook Notebook Bundle Set

To avoid greenwash marketing for your brand, even unconsciously, continue to do your part by reaching for reusable products – not just in the month of April – but all year long.


For more inspiration on sustainable merchandise and trends, check out our latest catalogue here.

Avoid Brand Greenwashing

Avoid Brand Greenwashing


Our Services

If you want to learn more about what we can do for your concrete driveway project, call us today at (604) 700-4436 or get a free online quote. We are happy to go over any questions or concerns you have. That way, you can rest assured your driveway is in the right hands. When you need concrete driveway construction services, think of