Choosing promotional items can be a challenge, especially in 2021. With millions of products to choose from to make an impression on prospective and current customers, the key is to think about current trends and practical products that people will want to use and keep!
The top promotional products for 2021 are based on the impact of coronavirus (on tech, shopping habits, daily lifestyle, etc.) and on the continued emphasis of environmentally friendly products.
Here are the best promotional items for 2021!
Work from Home Products
With employees continuing to work remotely, finding ways to keep the home office organized to maintain productivity can be a challenge!
Desk items (e.g. journals, desk organizers, mouse pads, etc.) and video conferencing tech have risen in demand over the past year, but so has technology such as noise cancelling Bluetooth headphones used to minimize background noise such as talkative pets (and roommates!).
Return to the Office Items
Transitioning back to the office can be a challenge. As some employees head back into the office, portable products such as reusable water bottles and lunch boxes are much needed, as well as office wear, and portable technology such as power banks and USBs to carry documents.
Personal Protection Products
Demand for PPE products skyrocketed in 2020. The global market worth in 2019 was $52.43 billion USD, and $77.36 billion in 2020–a 47.5% increase!
57% of consumers reported that they were likely to do business with an advertiser who gave them a promo mask, making this a valuable opportunity to earn and build customer relationships. New products, such as no-touch tools, have also seen rising interest due to their ability to “touch” items while keeping germ free, such as using door handles and elevator buttons.
The demand for sustainability continues to grow, with 46-49% of Americans and Canadians having a favorable opinion of an advertiser if the promo product they received was environmentally friendly. This is a great opportunity to not only earn positive customer sentiment, but also be more mindful of sustainability goals.
With gyms closed for most of 2020, home gym products (Peloton, fitness apps, etc.) saw drastic growth. This trend is expected to continue in 2021, making custom branded athletic apparel and gear a great way to help people reach their fitness goals and be part of their fitness journey.
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