How to Build the Perfect Employee Welcome Package
Hiring and onboarding new employees can be an exciting but stressful task—will the new employees like the coffee machine? Will they enjoy the company culture? How many onboarding meetings is too many meetings?
Employee welcome packages can reduce some of this stress and help successfully onboard new employees. The packages typically include necessities to help them succeed in their first weeks, as well as other fun items to help them feel more connected to the organization. Aside from the usual items, such as an employee handbook and branded stationery, fun items to consider adding include snacks, apparel, and even tech items!
Not only do they offer utilitarian benefits, employee welcome packages can hugely affect the new hires’ perception of the company. Which items are chosen and how they are presented can speak volumes about what the corporate culture is like and how employees are valued.
Here are some stats that’ll make you rethink the onboarding process:
Regardless of your company brand and corporate culture, we’ve got ideas and products that will excite, inspire, and help retain new employees!
Welcome packages should reflect aspects of the company, such as:
If you had to distill these elements into products, what would that look like?
How do you want your employees to feel when they interact with the package?
For example, advertising giant Ogilvy & Mather is known for their iconic marketing campaigns rooted in creating engaging experiences. Their “Induction Box” is thoughtfully designed, embracing David Ogilvy’s concept of “8 Habits of Highly Creative Communities” to engage a different audience—employees.
The employee welcome kit is a visual representation of the 8 creative habits in action. The habits are: courage, idealism, curiosity, playfulness, candour, intuition, free-spiritedness, and persistence. Equipped with a copy of Ogilvy’s book, “The Eternal Pursuit of Unhappiness”, the box also comes with a branded notebook, metal slinky, pencil, USB, and other guides that encourages new employees to foster these 8 habits.
If you’re interested in learning more on how to build a brand experience, read our blog post outlining the 3 keys to creating an impactful brand experience!
Regardless of your company or industry, most onboarding processes/welcome kits have the same core administrative items:
The perfect employee welcome box should be a blend of practical and “fun” products. Practical items will likely be used frequently and maybe even out-of-office, so choose high quality branded items that can sustain the wear and tear! Fun items add a more “human” touch to the stressful onboarding process, and can bring small moments of joy to employees.
Not sure which items to choose for your kit? Here are some sets to choose from. The hardest part will be choosing which one to add your company logo to!
We’ve worked on some amazing kits with our clients, and here is the proof!
Thinking about assembling an employee onboarding kit? Don’t start without us! Contact us to ensure your kit leaves a positive impression.