When you hear fashion the first thing that normally come to mind are clothes, shoes or hats fresh off of the runway, but now its time to reconsider the notion that fashion only includes wearables. What used to be an after thought, tossed carelessly in bags, is now the latest must have product. Drinkware is a practical and trendy accessory to accompany an occasion and outfit.
The latest trend: drinkware
The practicality of drinkware in partnership with the power of social media is to blame for it’s rising popularity. Celebrities and influencers being photographed holding a bottle can turn a generic brand into the latest craze. Hop on the latest trend and some personality to your outfits with trendy drinkware. Whether you take a minimalistic approach with a sleek design, or prefer to show off a bold fun pattern, there is an option available for you.
Here are some trending brands right now:
Hydro Flask, ASOBU, YETI, S’well and Stojo are all know for their high-quality materials and sleek designs that turn heads. However, it’s important to note that the perks of fashionable water bottles go beyond their visual appearance. Many products feature unique characteristics that make them just as practical as fashionable. For instance some keep your beverage cold for up to 24 hours while others are small enough to fit into a handbag or are constructed with eco-friendly materials.
Brands that give back
Some brands go beyond the stylish designs, high-quality construction and unique features. Brands such as CORCKCILE, Welly, MiiR and Klean Kanteen emphasize the importance of giving back. Purchasing from brands that have a charitable aspect may tie into your company values or make a lasting impression on your employees and clients. None the less you are purchasing a product that makes a change. Both MiiR and Klean Kanteen are members of 1% For the Planet, an organization whose members donate 1% of their annual sales to organizations working to protect our planet. Other brands such as Welly and CORKCILCE both support organizations that focus on providing access to clean water. Welly donates 1% of sales to support clean water in underserved communities, while CORCKCICLE donates a portion of every purchase to bring people clean water through their partnership with charity: water.
With an increased emphasis on our environmental impact, shopping sustainability has become a popular consumer buying habit. Purchasing reusable bottles is a good start but many look to go a step further to find sustainability made products. By purchasing high quality products made from recycled plastic, glass and decomposable materials you are encouraging sustainable manufacturing methods and are contributing to a healthier and cleaner planet.
Take a look at some drinkware products made from recycled materials:
On paper tech and drinkware may not go hand-in-hand, however, check out some of the innovative features that come from combining the two.
The HidrateSpark Pro tracks your water intake throughout the day, while the Ember mug allows you to set your drink to remain at a certain temperature. With a click of a button the ASOBU UV Light Hydro Bottle will purify your water in less tan 5 minutes, while the ASOBU H2 Audio-BT65 combines wireless earbuds into a water bottle to take your music with you on the go. As tech in drinkware is relatively new, it’s crazy to think this is only the beginning. Can you imagine possibilities 10 years from now?
But how does branded drinkware benefit your business?
As opposed to smaller items that get tossed aside and lost, branded drinkware is a practical and useful product that can get your brand out there. Attaching your brand to a fashion forward and trendy item will lead to maximal brand exposure via word or mouth, social media and everyday exposure. Everyone needs to drink water, providing branded drinkware to your employees or clients will not only help everyone reach their daily intake of water, you are also sure to be spending your money on a product that will go to use. In a recent 2021 ASI Global Ad Impression Study, Drinkware garnered 1400 impressions in it’s average 12 month lifespan…meaning that people think of your brand on average of 1400 times in one year from just one piece of drinkware!
At Boss, some of our favourites aren’t even brand name. In the past few years, many of our preferred vendors have started carrying high-quality drinkware that can rival any brand name – for a much lower cost. Here are some of our favourites:
Looking for more drinkware inspiration? Take a look at some popular employee drinkware in our Employee Onboarding Kit Catalogue!