How to Choose the Right Products for an E-Commerce Store

How to Choose the Right Products for an E-Commerce Store

Having a concrete pad under a hot tub is important for several reasons:

1. Level surface: A concrete pad provides a stable and level surface for the hot tub to sit on. This helps ensure that the hot tub is properly supported and reduces the risk of it tipping over or becoming unbalanced.

2. Weight distribution: Hot tubs are heavy, especially when filled with water and occupants. A concrete pad helps distribute the weight of the hot tub evenly, preventing it from sinking into the ground or causing damage to the surrounding area.

3. Protection: A concrete pad creates a barrier between the hot tub and the ground, protecting the bottom of the hot tub from debris, moisture, and uneven surfaces that could cause damage over time.

4. Durability: Concrete is a durable material that can withstand the weight and pressure of a hot tub, as well as exposure to water and weather conditions. A concrete pad will provide a long-lasting foundation for your hot tub. Overall, having a concrete pad under your hot tub is essential for ensuring its stability, longevity, and safety.

Durability: Concrete is a strong and durable material that can support the weight of the hot tub and withstand the constant exposure to water and heat.

 Stability: A concrete base provides a stable and level foundation for the hot tub, reducing the risk of it shifting or sinking over time.

Protection: Concrete can help protect the ground beneath the hot tub from damage caused by moisture and heat, preventing potential issues like erosion or sinking.

4Insulation: Concrete can provide some insulation from the ground, helping to maintain the water temperature in the hot tub more efficiently.

Maintenance: A concrete base is typically easier to clean and maintain compared to other materials, reducing the risk of mold or mildew buildup. Overall, having a concrete base under a hot tub can enhance its longevity, stability, and overall performance.

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man holding delivery box with mug inside

One of the services that we offer for our clients is building and supplying e-commerce stores with branded merchandise, and managing product fulfillment. It’s a great solution for businesses such as bands, schools, sports teams, franchises who might not have the capacity, or businesses who want to allow employees to shop for company merch on a reputable platform. We’ve worked with numerous companies across multiple industries to manage their e-commerce process!

When working with clients, we want to ensure the site follows brand guidelines, and the products stocked are relevant with their audiences. Here are some of the questions we explore with clients during the process. 

Product Selection Process for an E-Commerce Store

Ultimately, marketing is about finding solutions for customers! Major considerations are made regarding the business’ target audiencekey demographics, preferences, lifestyle, where they are located, what their major challenges/wants/needs are, etc. 

As well, what is the level of quality and diversity in products that consumers expect from your brand? Is your brand known for its affordable apparel or premium goods? What profit margins are you aiming for?

Looking at competitors—what products are they stocking and what are their best sellers? What gaps can you identify in the market that you can fulfil and add value to your brand with? 

Leveraging Favourite and Popular Items

Every business will have best sellers. If you’re a new business that is unsure, now’s the time to engage with your audience to find out what branded items they’d love to see! (Some options would be outreach via social media, email, survey, face-to-face conversations, etc.)

Versatile products that consumers generally love include: 

  • apparel such as t-shirts and sweatshirts, 
  • accessories such as baseball caps and backpacks, 
  • drinkware such as water bottles and mugs, 
  • and miscellaneous products such as notebooks and pens

As previously mentioned, it’s important to think about consumer genders, demographics, geographic location, budget, and what type of experience you want to create for them. For example, a younger consumer might respond more positively to an iridescent water bottle compared to an older individual! 

tentree black t-shirtwhite tumblerblack cap

Products pictured: Organic Cotton TeeStainless steel tumbler | Ballcap

For established businesses, some questions to ask would be: 

  • Which products have the highest sales volume? 
    • Can variations of the product be produced (e.g. new colour, size)? 
  • Which products are the most profitable? 
  • What products have customers responded positively to in the past and would like to see brought back? 

These questions will also be key to think about when planning future products. 

Introducing On Brand Products

Promotional Merchandise has Classics. The Usuals. The Standards. Items that everyone will use and want in their daily life.

The question is – how to you choose the right ones that represent your brand? What items aren’t currently being offered, but could be because they align with a company’s image or identity? For example, while Apple was known for their computers, branching out into tablets was acceptable because it aligned with Apple’s image as unparalleled in well-designed computers and electronics. Eyebrows would definitely be raised if they decided to launch shoes! 

Thinking about your audience and buyer personas (aka profiles of your ideal customers) and your branding, here are some questions to consider:

  • What does your brand stand for?
  • What items can fall into your audience’s lifestyle? 
    • If your business is known for its vehicles, some on-brand products could include accessories for the car, such as keychains, air fresheners, organizers, cooler bags, etc. 

black can openerblack Carhartt car organizerhighway safety kit

Products pictured: Aluminum Bottle Opener | Carhartt Backseat Car Organizer | Highway Safety Kit

If you’re struggling to identify what products align with your brand, let us help you brainstorm! 

Add Some Surprises!

No Frills, a Canadian grocery chain, launched an album with food-centric lyrics such as, “Bananas/the portable fruit/put ‘em in a smoothie/or your cold-pressed juice”. No one expected this from a national grocery chain, but it was met with praise for its creativity and hard-hitting lyrics, and was even featured on The Tonight Show Starring Jimmy Fallon.

Adding unexpected products can be a positive surprise for customers, and generate buzz! With knowledge on the market and access to thousands of products, we can help you find fun unexpected products that will be highly requested. 

Fire Emoji Stress Relieverblack 8 ballPelican Pen Holder

Products pictured: Fire Emoji Stress Reliever | 8 Ball | Pelican Pen Holder

Find out more about our e-store services here! Have a store idea you want to explore with us? Contact us today to get it started!

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If you want to learn more about what we can do for your concrete driveway project, call us today at (604) 700-4436 or get a free online quote. We are happy to go over any questions or concerns you have. That way, you can rest assured your driveway is in the right hands. When you need concrete driveway construction services, think of ConcreteWay.ca