The unpredictability of fads.
Once a year, a new fad comes and goes. As a promotions and solutions company, it’s our job to jump on that trend and deliver. In 2017, a weird shaped children’s toy called the Fidget Spinner took the world by storm.
A fidget spinner is a colorful device that entails three paddle-shaped blades attached to a central core. To use a fidget spinner, you squeeze the core and give the blades a flick… that’s all it takes to make them spin for a couple minutes straight.
To really make a splash in the promotions industry, we must predict and react to faddish behaviour. One little problem… it’s a lot easier said than done. If only we could have been the first to jump on the hula hoop bandwagon in 1958, when an estimated 27 million were sold in North America. Other notable children’s fads include Rubik’s Cubes, Beanie Babies, jelly bracelets, and various types of collectible cards, to name a few.
The fidget spinner marks another fad that took us by surprise, but like any other novelty, it will inevitably fade. Currently, suppliers are desperately trying to think of different ways to make their fidget spinners stand out from the crowd: lights, sport shapes, all-over print and custom shapes are all available now.
But how much longer until they are collecting dust in dressers? Only time will tell.